Ice bucket charity heats up Internet

Date:2015-06-05 23:06:49    Point:1093

Ice bucket charity heats up Internet



Ice campaign has turned the online landscape hot as more tech tycoons join in the challenge. Ithas swept the Chinese social media and is currently the hottest topic on the Internet. Thehashtag, #Icebucket challenge, has already recorded 180 million hits on Weibo, with 165,000discussions taking place. It is also trending as the most shared topic on charity on Weibo with140,159 hits on Baidu.com. It has generated 805,000 entries for Chinese keywords "Ice bucketchallenge" and 140,000 English ones.

The Ice Bucket Challenge was initiated to raise funds for patients of Amyotrophic LateralSclerosis, also known as ALS. It requires that participators must pour a bucket of ice water onthemselves and then upload the video of the process on the Internet.

However, if they fail to pour ice water on themselves then they will have to donate $100 to theALS association. After performing the task, challengers can choose another three people tocontinue the game.